B.good Burgers Coming To Shrewsbury

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B.Good is opening at the location of the former White City Pizza.
B.Good is opening at the location of the former White City Pizza. Photo Credit: File
B.Good is expected to open in late February.
B.Good is expected to open in late February. Photo Credit: B.good

SHREWSBURY, Mass. — A new burger joint will open on the block this spring in Shrewsbury. Selectmen unanimously approved a common victualler license on Jan. 22 for a B.good restaurant at White City Plaza.

“It’s fast food but in a different way,” said John Freely, manager and franchise owner.

B.good burgers will feature fresh, local ingredients and will not use frozen patties–the restaurant’s freezer will only house ice cream and yogurt used for shakes and smoothies.

“The beef is ground in-house, and the potatoes are hand-cut and oven-baked,” Freely said.

Freely, who worked in McDonald’s corporate office for 20 years, said he “always wanted to own a restaurant, and do a restaurant the way I wanted—within the franchise agreement.”

B.good will be the latest niche chain restaurant to open at White City. I-Craze Yogurt opened in July, and 2Ovens, a brick oven pizzeria owned by the Bertucci’s chain, opened late last year. And B.good will have competition in the burger arena with the existing Five Guys Burgers And Fries restaurant.

B.good has locations in Boston, Cambridge, Burlington, Dedham, and Hingham.

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